Selling in a product or service is terrific, but sales growth relies on the knowledge of the professional and support team communicating the benefits to their customers. Many companies, particularly those at the cutting edge of technology, are finding that there is a knowledge gap in its all or parts of their customers practice team.
The only way to bridge this skills gap is to run a training session, ideally with the whole practice team, and the only way to do that is to visit all those practices to deliver training in-store.
Positive Impact is the UK’s No.1 provider of in-practice Continuing Education and Training (CET), having delivered over 3000* CET approved and general training sessions to more than 1000 practices. Our network of training consultants are qualified opticians and optometrists cover the whole of the UK and will visit your customers practice at their convenience with following benefits:
Training is easily slotted into a regular days business
The whole team can attend and be motivated by the same experience
Staying in the practice minimises the impact on the days turnover of completing practice staff training
*Contact lens related CET as part of a programme commissioned by a leading contact lens company at end of August 2010
We have experience working for a range of different companies. Regardless of size or product type, they all have one thing in common - to expand sales in the optical sector.
Our business model has been exceptionally well received by both industry and the practices we call on.
Good market research is essential before launching a new product and service. Our Product Evaluation Groups provide a cost-effective way of sharing the cost of running a focus group.