GLASKLAR® is a simple, low cost, yet effective way to market your practice and drive customer loyalty.
"Customer Loyalty: Bottled"
The incremental visits that you wouldn’t normally get between eye examinations, help generate relationships and open up conversations that can lead to additional sales opportunities.
An innovative marketing and customer loyalty concept for opticians from GLASKLAR from Positive Impact (Sales) UK - manufactured in Germany. An optic for optics! Cool, funky, own labelled bottles which are refilled in the practice for FREE - Keeps them coming back
The unique GLASKLAR® marketing concept is simple
Patients become ‘card-carrying’ ambassadors for your practice
Help combat marketing pressures from your competition
Generate more sales through word-of-mouth referrals
Add a QR code linked to your website
4-steps to keep them coming back for more
GLASKLAR® bottles are individually printed with your practice logo and contact details.
Install the GLASKLAR® dispenser in a visible and easily accessible location in your practice.
Invite your customers to select an empty GLASKLAR® bottle and fill it for themselves, under your direction.
Encourage customers to come and refill for themselves, anytime, for free.
GLASKLAR comes in a range of 10 different colours to match your practice branding.
In 2018 we launched our new and improved atomiser bottles - now with colour co-ordinated tops and improved atomiser spray.
Still with the same redeeming qualities:
Brand Awareness - every bottle has your logo
A natural solution for a clearer world
Proven formula, based purely on natural ingredients, is suitable for all lens types and coatings
High pressure atomiser propels a fine mist of bubbles helping remove grease for scratch-free cleaning
Refillable bottles reduce your carbon footprint enhancing your ‘green’ credentials
Great for smart phones, tablets, screens and so much more!
Gain new patient’s too…
GLASKLAR® provides your practice with a tool to encourage patients to talk about you to their friends, family and co-workers, helping to generate those all-important new patient referrals. And with features such as a QR code - those potential new leads can be directed to your website to find out more. We can also add Facebook and Twitter details.
All this from a tiny bottle of lens cleaner!
Introducing EasyPay - The convenient and affordable new way to order and pay for your practice's GLASKLAR bottles
Low monthly payments
EasyPay is a payment plan allowing you to spread the cost of your GLASKLAR bottles; so you pay for them bottles at the same rate you give them away.
Best bottle price You no longer have to buyone-off volumes to get the best possible pricing. With EasyPay you get the bottle price based on your annual purchase commitment.
EasyPay key benefits include:
Reduced upfront investment
Regular low monthly payments improving cash flow
Best bottle pricing based on annualised colume
Pay for bottles as you use them
Smaller more manageable quantities
Reduced stock holding/storage
Opticians contacted us saying how they loved their new GLASKLAR system so much they wanted to make even more of a feature of it in the practice.
Laura from the practice explains:
"We had been pleased with the response to GLASKLAR in our practice but felt we could do more to make it a central feature and show how much service is at the heart of what we do. We worked with the GLASKLAR marketing team on the idea of a lens cleaning station and point-of-sale to promote it.
We have now installed two additional dispensers and are pleased with the POS advertising the service. We are delighted with our new GLASKAR lens cleaning station, it certainly adds a bit of fun and colour to the practice!"
What You Say
Publish Date: 7th August 2018
“We decided to try GLASKLAR as we had heard so many good things about it, and soon saw that patients not only loved it, but that they were returning to the practice sooner than we expected, which was great. This gave us an opportunity to engage with them where on occasion, they went on to purchase something else. We love that GLASKLAR has our unique brand on it, which in effect is like having a business card on a bottle.”
Whilst we know GLASKLAR brings patients back into our stockists’ practices, we decided to conduct a consumer survey to prove it! So one afternoon in May we took our display to the local shopping mall and in return for cleaning their specs and a free bottle of GLASKLAR and a cloth, we surveyed 50 spectacles wearers.
Food for thought is that only 14% of respondents had ever been offered lens cleaner for free (10%) or to buy (4%) at their collection appointment and only 1 of those had ever gone back to buy more!
Here are the key results in focus…
70% strongly agreed/agreed that free GLASKLAR shows that their optician cares about their eyewear investment
90% strongly agreed/agreed that they would feel comfortable returning for free GLASKLAR refills
Loyalty & Referral:
75% strongly agreed/agreed free GLASKLAR would make them more likely to go back to purchase future glasses
73% strongly agreed/agreed free GLASKLAR would encourage them to recommend their optician
100% of the respondents felt the performance of Glasklar was exceptional and/or better that their current method
82% strongly agreed/ agreed that they care for the environment and prefer refilling
"What attracted us to Glasklar was the idea of having patients re-visit us on a regular basis. We recognised Glasklar would create a greater level of loyalty than we were currently getting. We wanted to differentiate ourselves and take customer loyalty to another level. We are now noticing patients re-visit us every 2-3 months, and will often book their next appointment for themselves or their family, which wasn’t happening for a much longer time”
- Ian Chalmers: Chalmers & Son Opticians, Cardiff
"Patients are definitely coming back. I had one today who said it’s a marvellous cleaner. We only see Glasklar as a totally positive at our practice with no negative aspects what so ever. It’s just a win win win win win all around!"
- Julian: Spectrum Eyecare
"We stocked Glasklar because it is unique and makes us stand out. We have our practice logo and brand message on the black bottles. But more than that, its theatre and fun for the patients! And a regular reference to ‘is it Gin?’ and “don’t drink it “is a common comment made by us and them."
- Brian Tompkins: TKS Optometrists
"We wanted to attract repeat custom and find a way to keep our hard earned patients coming back to us time and time again. We now see some patients every 8 – 12 weeks for refills. It’s also allowed patients who were not regulars to buy the cleaner and they also come back and take advantage of the free refill option. We recently started a sunglass promotion and sited the refill dispenser right next to the promotional display. Already we have converted a couple of sales."