Positive Impact holds regular Product Evaluation Groups, bringing manufacturers and eyecare practitioners together. These meetings are held at venues around the country and facilitate the evaluation and discussion of new products and services.
These meetings have 2 principle objectives:
For companies to get practitioner feedback on their new product or service
To enable practitioners to get an early insight into these new products and consider how they might fit into their practice
We have experience working for a range of different companies. Regardless of size or product type, they all have one thing in common - to expand sales in the optical sector.
Our business model has been exceptionally well received by both industry and the practices we call on.
Good market research is essential before launching a new product and service. Our Product Evaluation Groups provide a cost-effective way of sharing the cost of running a focus group.