Publish Date: 7th August 2018
Whilst we know GLASKLAR brings patients back into our stockists’ practices, we decided to conduct a consumer survey to prove it! So one afternoon in May we took our display to the local shopping mall and in return for cleaning their specs and a free bottle of GLASKLAR and a cloth, we surveyed 50 spectacles wearers.
Food for thought is that only 14% of respondents had ever been offered lens cleaner for free (10%) or to buy (4%) at their collection appointment and only 1 of those had ever gone back to buy more!
Here are the key results in focus…
70% strongly agreed/agreed that free GLASKLAR shows that their optician cares about their eyewear investment
90% strongly agreed/agreed that they would feel comfortable returning for free GLASKLAR refills
Loyalty & Referral:
75% strongly agreed/agreed free GLASKLAR would make them more likely to go back to purchase future glasses
73% strongly agreed/agreed free GLASKLAR would encourage them to recommend their optician
100% of the respondents felt the performance of Glasklar was exceptional and/or better that their current method
82% strongly agreed/ agreed that they care for the environment and prefer refilling